Background Patterns

Hyundai Motorstudio Goyang





Commissioned by and based on the scenography by Atelier Brückner, Stuttgart, TAMSCHICK MEDIA+SPACE designed the cinematic choreography for a kinetic sculpture and the surrounding 56 screen video installation.
The Hyundai Motor Studio Goyang in South Korea opened this spring, inviting visitors to experience the art of auto design, translated in many different formats. The kinetic sculpture consists of 1411 individually programmed metal rods which react to the visitors’ movement, interactively conveying shape and form and thereby also the design process.
The Hyundai design philosophy is spatially visualized by the dynamic interplay between the surrounding video screens and the central sculpture.​

PHOTOS (C) BY ATELIER BRÜCKNER / Hyundai Motorstudio Goyang

Tasks: TD, Animation Sculpture, Lighting

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